![]() Due to that, we no longer know how to focus together as a group on shared goals. Unfortunately, our attention is currently being drained from us at a rate impossible for us to maintain, hence the constant overwhelmed state. She uses successful acts of activism from the past as examples of the positive power of our combined sustained focus. ![]() Her book does an amazing job at illustrating how powerful our attention is, both for destruction and for building. We spend so much time working or distracted by the internet and media that we regularly forget to look up.Īccording to Odell, removing ourselves from the attention economy and invasive addictive technology for a time allows us to refocus our attention. As a group, humans are disconnected and fractured. With the rise of internet culture, student and credit card debt, the gig-economy, environmental and social crises, and late stage capitalism, we find ourselves increasingly burnt out and restricted. ![]() ![]() Instead, we should turn our attention back to our actual place in the world and try to reconnect with people, animals, and our bioregion in a way that repairs the harmful results of behavior capitalism has encouraged and even required of us. In Jenny Odell’s How To Do Nothing: Resisting the Attention Economy, she makes a strong case for moving away from the capitalist idea that we need to be constantly optimizing, producing, and innovating. ![]()
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